Stella Artois: The Savouring Table

Stella Artois is all about savouring moments around the table. However, after the 2020 pandemic reshaped work culture, remote jobs and shrinking urban spaces blurred the lines between work and home, making it harder for Canadians to unplug. 

To address this, we partnered with Transformer Table to design The Savouring Table, an innovative, space-saving piece that flips from a sleek work desk to a six-person dining table in seconds. It’s a simple yet striking way to reclaim your space and rediscover the joy of the 5-9.

Our launch featured a combination of social media, influencers, PR, OOH, and an engaging three-day activation to get the word out.