QWICK Brand Development

Logo and brand development for video
game company QWICK

When playing video games you are in deep focus, your eyes are glued to the screen so your hands can react as fast as possible. All of these actions were in consideration when designing the logo for QWICK. Having the feeling of movement and speed in their logo was meant to represent the type of games QWICK aspires to make. Bringing elements of bright neon colours and sharp narrow lines were created to keep the energy of the logo aligned with the branding of QWICK's idea of speed and movement within their mobile games.